Digital Marketing Strategy

Digital Marketing Strategy & Overview

Each business is different and requires a tailored digital marketing strategy in order to achieve the goals. There is no one size fits all approach in internet marketing strategy. Here students learn about crafting custom internet marketing strategies according to each client's specific goals. You learn about analysing a customer, their products, services, areas of operation, target customers and potential competitors in order to devise a strategy that delivers results. One also learns about creating modular packages that are affordable and implemented over time to suit a customer's budgets and long term goals.


  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Evaluating performance
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Crafting modules to the strategy and creating timeline for implementation
  • Content creation
  • Targeting sites for content distribution
  • Social media
  • Mobile media strategies
  • PPC and SEM
  • Website creation and making it the hub of campaigns
  • Online display advertising campaigns
  • Email marketing
  • Interfacing and interacting with customers and giving them reports of progress
  • Fluid, agile strategies you can modify as you go along
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
FREE
1.1 Introduction 50:20 Private
Top 5 Tips for Digital Marketing
How many web addresses are there?
There are more web addresses than there are people on earth. There are about 150 web addresses per person in the world.
How you can keep yourself busy without working?
If you spend just 1 minute reading every website in existence, you’d be kept busy for 31,000 years that too without any sleep.
Does Local life exist for Google?
YES, even GOOGLE agree that LIFE IS LOCAL. About 73 % of the online related activity is related to the local content and 61 % of local search results in purchases.