Email Marketing

Email Marketing Course Training

Email is still the most widely used tool for communication, especially in the corporate sector and one can exploit its facilities in order to conduct highly targeted online marketing campaigns. Email marketing is comprehensive since it covers a lot including creating email lists, creating newsletters and promotional mailers as well as setting up bulk mailing facilities and tracking campaigns. Students learn all these and get to know tips and tricks that will help them optimize email marketing performance. There are challenges and there are rewards to email marketing. Students learn best practices and methods that will help them achieve success.

  • Importance of Email Marketing
  • Details of email marketing and how email works
  • Challenges in bulk mailing, pitfalls, legal aspects
  • Bulk mailing lists
  • Opt in and bulk emailing, tracking, analysing and reports
  • Setting up email marketing account
  • Lists and web forms as well as auto responders
  • Best practices
  • Tricks and tips
  • Software for bulk email and how to use them
  • How to ensure inbox delivery
  • Creating a Subscriber List
  • Creating an Email Marketing Campaign
  • Sending Newsletters.
  • Use A/B testing to improve ROIs
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
1.1 Introduction 50:20 Private
Top 5 Tips for Email Marketing
What is email marketing?
The process of advertising or marketing the products or services through the email as the communication medium to a group of people at a time.
What are the different types of email marketing techniques?
Email newsletter, Direct mails and traditional emails are the main email marketing techniques.
Is Email marketing profitable?
Yes, Of course, E mail marketing is profitable to any business. It not only grows the business but also, finds the potential customers.