Google Adwords PPC Training Course

Google Adwords PPC Training Course

Pay Per Click Advertising does in the short term what SEO is expected to do in the long term. It generates immediate, targeted, convertible traffic by displaying ads on search result pages in relation to keywords used by people carrying out searches. Google, Bing, Yahoo and other search engines offer PPC advertising campaigns. It is relatively straightforward but in order to get results one needs to learn about underlying techniques and strategies that will maximize return on ad spends. We teach students all the intricacies of PPC advertising that will help them design, craft and implement PPC campaigns for best outcomes.
Understanding bid strategies and their pros and cons.


  • Ad extensions, creating ad groups and using tools
  • Understanding keywords, researching and creating text based ads
  • Performance tracking, conversion and metrics
  • Click through rates, CPC and various factors of the campaign as well as position and ad spends
  • Creating display campaigns
  • Remarketing
  • Types of Ad Formats
  • How to choose correct ad formats
  • Custom Channels
  • Block Ads / Categories
  • Reporting and Analysis
  • Installing Analytics in Site
  • Generating Reports
  • Audience, Traffic and Site Reports • Goals and Conversions
  • Facebook Ads o Advertising Strategies
  • Direct Campaign Vs. Branding Campaign Introduction to Google AdWords
  • Account Creation o Billing Types
  • AdWords Interface
  • Basic AdWords Terminology
  • Recent updates in AdWords
  • Account structure in AdWords
  • Limits in AdWords Campaign Setup
  • Types of Campaigns o Search , Display, Shopping, Online Video
  • Location Settings and Advanced Settings
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
FREE
1.1 Introduction 50:20 Private
Top 5 Tips for Pay Per Click Advertising Google/Bing/Facebook
E-Learn 2015 - World Conference on Edugate Website
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E-Learn 2015 - World Conference on Edugate Website
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dictum magna. Donec pellentesque erat eget rhoncus iaculis. In vitae venenatis lacus, at facilisis mauris. Etiam ac dui sit amet dolor vehicula fringilla vitae id diam. Integer posuere sapien et tellus mollis, at sagittis sapien mollis.
E-Learn 2015 - World Conference on Edugate Website
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dictum magna. Donec pellentesque erat eget rhoncus iaculis. In vitae venenatis lacus, at facilisis mauris. Etiam ac dui sit amet dolor vehicula fringilla vitae id diam. Integer posuere sapien et tellus mollis, at sagittis sapien mollis.