Google Analytics

Google Analytics Course certification Training Institute

Anyone engaged in search engine optimization and internet marketing must be intimately familiar with Google Analytics. Google analytics helps you incorporate code into your web pages that can track traffic and visitor behaviour in order to give you insights. It also helps you learn about creating goals and conversions. You learn about exits, bounce rates, funnels and integrating Adwords into your analytics account. Google analytics helps you understand how your website performs and you can tailor or modify sites and strategies in order to achieve higher traffic and conversions. It is a must have tool in the internet marketer's portfolio.

  • Introduction to Google analytics and how it works
  • Google analytics account structure, analytics insights
  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
  • Cookie tracking and types of cookies
  • Set up and operate Google analytics account, incorporate code into web pages and obtain statistics
  • Goals and conversions
  • Bounce rates and exit rates
  • Funnels, relation to goals and their importance
  • Integrating Adwords and analytics
  • Link tagging
  • Filters and segments
  • Analytics and reports
  • Monitor traffic and analyse traffic patterns, visitor behaviours
  • Modify campaigns and web pages
  • Understanding and using Google Analytics data
  • Key metrics and dimensions defined
  • Collecting actionable data with Google Analytics
  • Creating an account
  • Understanding your account structure
  • Setting up basic filters
  • Setting up goals and ecommerce
  • Collecting campaign data
  • Navigating Google Analytics reports
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
1.1 Introduction 50:20 Private
Top 5 Tips for Google Analytics
Google Analytics (GA) is available in how many languages?
GA works in 40 different languages. In February 2012, Google adds 9 more languages (Arabic, Ukrainian, etc.) and bringing their support to 40 different languages.
Which is the most popular web analytics tool worldwide?
GA is the most popular web analytics tool worldwide. More than 10 million websites are using GA. It is used by approximately 55% of the top 10,000 websites on the Internet such as Twitter, and, daily motions, etc.
Who is Analytics Rock God?
Avinash Kaushik, (popularly known as Analytics Rock God)has made web analytics (GA) more interesting and cool. In march 2007, Google hired him as their Analytics Evangelist. He successfully transfers the tech heavy industry into sexy industry for marketers.