Mobile Marketing

Mobile Marketing Course Training

Mobile marketing is gaining in importance as a way of targeted internet marketing due to increase in the number of people using mobile devices to access social media, online stores and the internet for a variety of purposes. Mobile marketing can reach out to specific groups in specific locations or according to demographics and deliver targeted advertising. Mobile marketing can be approached through mobile websites and ads riding on apps as well as direct SMS/MMS advertising. Marketing using the mobile platform is now one of the most powerful tools in the arsenal of internet marketers and one must become an expert in order to deliver best ROIs to customers.

  • Understanding mobile devices
  • App Marketing: Learn about App Store Optimisation and other inorganic ways of promoting mobile apps
  • App Monetization: Understanding the App Business Model and various approaches to Monetize Apps
  • Opportunity of Mobile App Marketing
  • How to be successful in promoting Mobile Applications on various App Stores through App Store Optimization (ASO) and other App Promotion principles
  • How to monetize Mobile Applications through Ads & In-app purchases?
  • Mobile marketing and social media connection
  • Mobile marketing analytics and metrics
  • Industry Fundamentals
  • Industry terminologies
  • Creating mobile websites using Wordpress
  • Creating mobile apps and incorporating ads through affiliate tie ups and uploading to itunes and Playstore
  • Content marketing
  • Mobile marketing strategies and differentiation
  • SMS marketing
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
1.1 Introduction 50:20 Private
Top 5 Tips for Mobile Marketing
How mobile phones are useful for big brands?
Most of the persons use their smart phones more than 30 times a day which simply opens the plethora to create awareness to various brands.
How mobile helps in business growth?
Most of the people uses smartphones and among them 61 % of the users uses their smart phones to shop online.
Are you aware of AMPs?
Well, AMPs are the accelerated mobile pages and are very useful in mobile marketing. GOOGLE just LOVE AMPs.