Online Display Advertising

Online Display Advertising Course

Text is appealing but display ads online have even more impact since one can incorporate text, graphics, flash animations and videos. Display advertising is in the form of banners of various sizes that are displayed at the top of a web page or on the side bars or at the bottom. Students learn about online display advertising, how to create powerfully compelling visuals and text and about campaigns. You learn about contextual advertising and the use of keywords and tying up with companies that provide advertising solutions. Since display advertising is highly eye-catching it is a must use tool for internet marketers.


  • Details of online advertising
  • Types of display advertising like banners, rich media ads, pop up and pop under ads
  • Contextual advertising in text, image, vide and page ads
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics o Placements Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats Video Marketing
  • Payment modules
  • Companies that offer tie ups and advertising solutions
  • Tracking, analytics and measuring ROIs
  • Creating banner ads
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
FREE
1.1 Introduction 50:20 Private
Top 5 Tips for Online Display Advertising
E-Learn 2015 - World Conference on Edugate Website
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E-Learn 2015 - World Conference on Edugate Website
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dictum magna. Donec pellentesque erat eget rhoncus iaculis. In vitae venenatis lacus, at facilisis mauris. Etiam ac dui sit amet dolor vehicula fringilla vitae id diam. Integer posuere sapien et tellus mollis, at sagittis sapien mollis.
E-Learn 2015 - World Conference on Edugate Website
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dictum magna. Donec pellentesque erat eget rhoncus iaculis. In vitae venenatis lacus, at facilisis mauris. Etiam ac dui sit amet dolor vehicula fringilla vitae id diam. Integer posuere sapien et tellus mollis, at sagittis sapien mollis.