Search Engine Optimization

Advanced SEO Course Training Institute in Delhi

Search engine optimization is the crux of internet marketing, encompassing a variety of techniques and strategies all with one purpose: drive targeted traffic and increase visibility. You will learn about what search engine optimization means and all about the activities that are meshed into this technique. Search engine optimization can be divided into two categories. One is onsite optimization in which the website elements are designed to be search engine friendly. The other part is offsite SEO in which a variety of techniques are implemented that will result in backlinks, greater traffic and higher visibility in search engine rankings.

  • Search engines and how they work
  • Creating SEO strategy
  • Domain and page authority
  • Google algorithms and their impact on SEO
  • Black hat SEO Techniques

  • On Page Optimization

  • Keyword Analysis and Selection
  • SEO Friendly Title writing
  • Meta Description Fixing
  • Meta Keywords Selection
  • Copy write for rich content
  • Unique Content writing
  • Competitive Analysis

  • Analyze your international competitor's sites

  • HTML Validation
  • Perform Ongoing Website Analysis
  • Keyword Placement in body content
  • Alt-Tag Attribute fixing against Images
  • Sitemap creation & Optimization
  • Competitor back link checking
  • Google, Yahoo, MSN authenticated XML Site Map creation.
  • Browser Compatibility Checking
  • Google Analytics placement
  • Search Engine Submission
  • Page Size Checking
  • Specific Google Code adding
Courses syllabus
title estimate time spent time status
1. Introduction
1.1 Introduction 50:20 40:20 Complete
1.1 Creating your project 50:20 20:20 Learning
1.1 Document setup and background 50:20
1.1 Introduction 50:20 Private
Top 5 Tips for Search Engine Optimization
Why aren’t we #1 or on page 1 at Google?
You have not done SEO yet for your website. If done, then you have no unique content, your site may simply consist of FLASH, AJAX or SIMPLE GRAPHICS.
Can’t my friend do SEO who is a web developer/ designer?
Well, he knew finance also, so why do you hire an accountant? To rank on the top page of GOOGLE, you need proper SEO Expert. Only a SEO expert will understand the importance of SEO.
Does GOOGLE hate SEO?
NOOOOO, Google loves SEO if done as per its guidelines. Google itself gives advice on SEO and offers plethora of SEO tools. It’s an age-old myth.